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10.02.2009

In The News: American Crafts acquires Pebbles Inc.

This is the press release from American Crafts regarding the acquisition of Pebbles.

OREM, Utah – Oct. 1, 2009 – American Crafts today announces the acquisition of Pebbles, effective immediately.

Pebbles brand products feature basic, easy-to-use scrapbooking supplies, including patterned paper, craft chalk and stencils, Snapshot photo stickers, decorative Chips chipboard shapes, self-adhesive Candy Dot embellishments, themed die cuts, color-coordinated ribbon spools and more.

American Crafts will continue to offer current Pebbles product line and plans to introduce new products over time. Pebbles will remain a separate brand under the American Crafts umbrella.

Pebbles was founded in 2001 by Brenda Birrell as an extension of the Pebbles in my Pocket retail stores, located in Orem, Salt Lake City and St. George, Utah. The retail stores will remain under Birrell’s ownership and management.

Jeff Mitchell, president of American Crafts, says that Pebbles in my Pocket retail stores have been loyal American Crafts customers for years.

“We consider Brenda a longtime friend and recognize the tremendous contributions she has made as a pioneer in scrapbooking. We think the line of products she and her designers have created nicely complements American Crafts’ product lines,” said Mitchell. “We’re excited to add Pebbles to the mix and offer an even greater selection of high-quality craft supplies.”

The core of Pebbles’ design team will join American Crafts to ensure a continuation of Pebbles’ simple, cute and fun look that’s well loved by scrapbookers and cardmakers.

Birrell says her goal with Pebbles has always been to allow people the opportunity to preserve memories and strengthen relationships in a fun and easy way.

“I feel good knowing American Crafts will move that initiative forward,” said Birrell. “When we made the decision to sell Pebbles to focus on managing our retail stores, American Crafts immediately came to mind as the perfect fit.”

Pebbles products are available for consumer purchase on the Pebbles web site, http://www.pebblesinc.com/. Retailers interested in ordering Pebbles products for their stores can contact American Crafts at 800.879.5185.

American Crafts has created stylish and innovative scrapbooking products since the early 1990s. The company has established itself as a leader in the industry by providing stylish, high-quality products and responsive customer service. In addition to patterned paper, American Crafts produces Thickers, albums, unique pens and markers, Premium Ribbon, Fla!r embellishments, Remarks stickers, Minimarks rub-on transfers and other embellishments that always rank as customers’ favorites.

Pebbles’ brand represents inspiring scrapbooking products that are fun and easy to use. Since 2001, Pebbles products have helped people preserve their memories in a simple, fun way. The company offers patterned paper, craft chalk and stencils, Snapshot photo stickers, decorative Pebbles Chips chipboard shapes, self-adhesive Candy Dot embellishments, themed die cuts, color-coordinated ribbon spools and other easy-to-use supplies.

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What do you think? Are you a Pebbles fan and do you think this a good move by American Crafts?

1 comments:

jill said...

I like Pebbles but never thought they had enough variety. this will be a good chance for them to branch out.