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4.02.2014

American Crafts Purchases Bazzill Basics Paper

As of yesterday, Bazzill Basics Paper was purchased by American Crafts.  Here is the press release that we were sent:

OREM, UT – April 2, 2014 - Working to further its goal of providing a wide variety of quality craft products to retailers and consumers alike, American Crafts has acquired Bazzill Basics Paper, a leading supplier of high-quality cardstock. The change in ownership is effective immediately.
The Bazzill brand is synonymous with premium cardstock of the highest quality. Available in hundreds of colors and many textures, it’s a beloved mainstay in the crafting industry.
Doug Jones, who started Bazzill in Arizona with his wife Marti in 1999, named it after his grandfather.
“Bazzill has a long history in the craft industry due in large part to its passionate customers,” said Jones. “And as bittersweet as it is to move on to other ventures, we’re excited that American Crafts will be able to step in and ensure the brand continues. They’ve got a great track record of staying true to the brands they’ve purchased, and we expect they’ll do the same with Bazzill.”
Jeff Mitchell, president of American Crafts, describes the purchase as positive for the company, retailers and consumers. “Adding this great brand to the products American Crafts makes and distributes will increase Bazzill’s use and strengthen overall opportunities for Bazzill and American Crafts,” said Mitchell. “Our hats are off to Doug and his team and all they’ve done to build such a strong name in our industry.”
Retailers and consumers familiar with Bazzill should expect a seamless transition. The administration of current and previous orders and accounts has been transferred to American Crafts. Shipping will be processed through the Bazzill warehouse in Arizona until further notice.
Orders can be submitted by calling American Crafts at (801) 226- 0747, faxing orders to (801) 226-5086 or using Bazzill’s wholesale site at http://shopbazzill.com/
American Crafts has created innovative scrapbooking products since the early 1990s. The company has established itself as a leader in the scrapbooking and crafting industry by providing stylish, high-quality products and responsive customer service. In addition to patterned paper, American Crafts produces Thickers, AC Cardstock, Pow! glitter paper, Cutup Trimmers, albums, unique pens and markers, Premium Ribbon, and other embellishments that always rank as customers’ favorites. The company releases products under the popular American Crafts, Crate Paper, Heidi Swapp, Imaginisce, Pebbles, Pink Paislee, Project Life, and Studio Calico brands.

What do you think?  Do you think this is a good thing or do you think American Crafts is taking over everything?  Let us know!

8 comments:

Julie Steed said...

It makes me leery. AC is buying up so many companies. I hope the quality and variety that we've come to appreciate and expect from Bazzill doesn't suffer.

Linda said...

I agree with Julie. I do think that American Crafts has improved their own quality as they have acquired other product names.

{VICKI} said...

I think AM Crafts is taking over. I think there needs to be a choice with having different companies!

Jean said...

Torn between wanting to see companies survive and between a conglommerate or seeing quality suffer.

Rye said...

I think that anything that decreases competition is not a good thing. Also for all that this company is called "American Crafts" their paper is made in China, unlike Bazzill which is made in the USA. How long before good jobs yet again get shipped overseas.

BethW said...

Very very sad-the future of paper crafting is starting to look dim.

Joy Atkinson said...

This really can be seen from both sides. Good or Bad.
If it helps a company survive to be bought by AC the I can see the good. What scares is a little is the products quality going down, collections looking the same and having the same types of products.
If AC were to struggle or have to close will the companies they bought go back to producing on their own?? That is my big question.

Natalie said...

I don't really know what to think. I'm kind of sad, but mostly because I'm wondering what this will do to their warehouse sales. I hope they still have them. Though, the last couple of years has been the same old stuff. Still! It was like a scrapper's holiday. I hope it means good things and I want to assume that it does.